The Alpha Headquarters is a place located in Jamaa Township. It was first introduced in the game on the 8th of November 2017.
The store sells sapphire alpha clothing and gives some exposition on the Alpha Animals of Animal Jam.
The exterior of the building resembles a castle. On both sides of the front gate, stand two stone Mira statues and a purple carpet is rolled in front of the stairs leading to the entrance.
The interior of the store is a crystal styled building. On the first floor of the building next to the entrance all of the alphas have a representative statue. The second floor is the store part of the building. On the right from the stairs a small display with all of the Alphas key possessions can be seen.
Each set gets its own statue stand.